GM 216: PRINCIPLES OF BUSINESS AND ENTREPRENEURSHIP

ST AUGUSTINE UNIVERSITY OF TANZANIA

FACULTY OF SOCIAL SCIENCES AND COMMUNICATION

 DEPARTMENT OF PUBLIC RELATIONS AND ADVERTISING

PROGRAMME: BAPRM₂

COURSE: GM 216-PRINCIPLES OF BUSINESS AND ENTREPRENEURSHIP

FACILITATOR	Location	Contact	Consultation Hours
Sylvester Jotta	Office H-Mwanjonde Building 4th Floor	Mob: 0713380512 Email: jottasil@gmail.com	To be provided soon

1.       COURSE DESCRIPTION

The course aim at providing the basic framework for understanding the whole process of entrepreneurship and developing theoretical and practical capabilities in creation, development and operation of entrepreneurial  ventures.

2.       COURSE OBJECTIVES

a)       To develop enterprising tendencies among the learners,

b)      To develop an awareness of business opportunities which can potentially be seized by an university graduate,

c)       To stimulate interest and provide experience on how to access business opportunities,

d)      To equip students with necessary skills of creating and sustaining business ventures,

e)       To give students awareness of constraints facing Entrepreneurship Development in Tanzania and analysing ways of improvements,

f)        To make students appreciate the need for change of mindset on ways of doing things and be more entrepreneurial.

3.       LEARNING OUTCOMES/COMPETENCIES

At the end of the course, students should be able to:

a)       Demonstrate Competencies related to the entrepreneurial behavior e.g initiative taking, being proactive, innovative, confident and calculated risk taking,

b)      Acquire knowledge and skills of identifying business opportunities,

c)       Improve attitudes towards entrepreneurship activities,

d)      Get exposure to a variety of styles of running a small business,

e)       Enhance awareness of personal enterprising potential.

4.       COURSE CONTENTS

1: Theoretical Aspects of Entrepreneurship

1.1    Introduction to Entrepreneurship,

1.2    Influences on Entrepreneurial Behavior.

2: Identifying Business Opportunities

2.1    Analyzing trends of business opportunities,

2.2    Exploring under-exploited and un-exploited business opportunities.

3: Screening and Validating Business Ideas

3.1    Selecting a business idea,

3.2    Identifying key preconditions for success and failure,

3.3    Identifying risks  and minimizing risks of failure,

3.4    Making a preliminary feasibility assessment of a business idea.

4: Profile of the Small Enterprise Sector in Tanzania: With a Gender Perspective

4.1    The Role and Significance of the MSMEs Sector in Tanzania,

4.2    Women as Entrepreneurs,

4.3    Personal Entrepreneurial Characteristics of Women Entrepreneurs,

4.4    The Process of Starting and Growing a Business.

5: Developing an Effective Business Plan

5.1    Definition of a Business Plan,

5.2    Prerequisites for Developing an Effective Business Plan,

5.3    Components of a Sound Business Plan,

5.4    Presentation of the Business Plan,

5.5    Limitation to Developing the Effective Business Plan.

6: Small Enterprises

6.1    Introduction to Small Enterprises (SEs),

6.2    Features/Characteristics of SEs,

6.3    Role and Significance of SEs,

6.4    Problems faced by SEs,

6.5    Possible Solutions to the Problems of SEs,

6.6    Analyzing case studies on SEs.

7:  Entrepreneurship: A Guide to Action

7.1    Introduction,

7.2    Entrepreneurial Careers

7.3    What kind of Career Opportunities and Choices are there?

7.4    Are Entrepreneurs Different?

7.5    How can I assess my Enterprising Tendencies?

7.6    What are the Challenges and Risks I will face?

7.7    How can I become more Enterprising?

8. METHOLOGY

·         Highly participatory;

·         Discussions and presentations;

·         The use of motivational videos,

·         The use of Case studies,

·         The use of Entrepreneurship Role Models,

·         Group and field works;

·         Sharing of experiences;

·         Reading a lot;

·         Doing Assignments.

9.  COURSE EVALUATION MODE

Course work – 40%

·         Attendance, and presentations 15%

·         Class test 10%

·         Take home assignment / Field work 15%

Final examination – 60%

10. ASSIGNMENT

·         Font to be used is Times New Roman size 12; Margins: 4cm left,  2cm right, 3.5cm top, and 2.5cm bottom,

·         Number of pages for the assignment is 6 to 10, 1.5 spaced A4 pages,

11. READINGS

11.1 Required Reading

Kuratko, D. F, and Hodgetts R. M. (2007), Entrepreneurship in the New  Millenium, New Delhi: Southern-Western.

11.2 Recommended Readings

Lawrence, A., Weber, J.L., (2005). Business and Society, 11^th edition: McGraw Hill.

Olomi, D. R. (2009), African Entrepreneurship and Small Business Development:  Context and Process, Dar es Salaam: Otme Company Limited.

Westhead, P. (2006), Entrepreneurship, Financial Times/Prentice Hall

Zimmer, T.W., Scarborough, N.M. and Wilson, D. (2008), Essentials of Entrepreneurship and Small Business Management, 5^th Edition, Prentice Hall: Pearson.