COURSE OUTLINE BScP3

ST AUGUSTINE UNIVERSITY OF TANZANIA

FACULTY OF BUSINESS ADMINISTRATION

 

  

DEPARTMENT OF PROCUREMENT

PROGRAMME: BScP₃

COURSE: GM 313 - ENTREPRENEURSHIP AND SMALL BUINESS MANAGEMENT

Course Instructor

Name	Office	E-mail	Phone
Mr Sylvester Jotta	H - Mwanjonde Building	jottasyl@yahoo.co.uk	0713380512

CONSULTATION HOURS:

Tuesday: 0945-1345hrs,

Thursday: 1045-1445hrs

CONTACT HOURS:  45hours

COURSE DESCRIPTION

The course aim at providing the basic framework for understanding the whole process of entrepreneurship and developing theoretical and practical capabilities in creation, development and operation of entrepreneurial  ventures.

COURSE OBJECTIVES

·          To enhance the students towards the understanding of entrepreneurship and enterprise development;

·          To equip students with necessary skills of creating and sustaining business ventures;

·          To make students appreciate the need for change of mindset on ways of doing things and be more entrepreneurial;

·          To give students awareness and appreciate the roles and actors in Entrepreneurship Development;

·          To give students awareness of constraints facing Entrepreneurship Development in Tanzania.

LEARNING OUTCOMES

At the end of the course, students will be:

·          Able to give the meaning of entrepreneurship and an entrepreneur,

·          Able to identify and describe the characteristics of an entrepreneur,

·          Equipped with skills to conceive, start and develop a new business,

·          Able to develop and appreciate theories that have been proposed to explain entry and success in business,

·          Imparted  with the necessary skills in establishing, managing and facilitating growing business ventures,

·          Equipped with skills on how to prepare and present a business plan.

COURSE CONTENTS:

1.     INTRODUCTION TO ENTREPRENEURSHIP

1.1   The meaning of Entrepreneurship and Entrepreneur;

1.2   Evolution of Entrepreneurship;

1.3   Characteristics of a successful entrepreneur;

1.4   Assessing own General Enterprising Tendencies (GETs);

1.5   Importance of GETs in individual and organizational development;

1.6   Designing plan for improvement  of GETs;

1.7   Means and ways of developing GETs.

2.     DEVELOPING CREATIVITY AND UNDERSTANDING INNOVATION

2.1   Innovation and the Entrepreneur

2.2   The Role of Creativity

2.3   The Nature of the Creative Process

2.4   Characteristics of Creative People

2.5   The Innovation Process

2.6   Types of Innovation

2.7   Sources of Innovation

2.8   Principles of Innovation

3.     APPROACHES TO ENTREPRENEURSHIP

3.1   School of thought Approach

3.2   Process Approach

3.3   Entrepreneurial Assessment Approach

4.     FORMATION OF A NEW VENTURE

4.1   The environment for new ventures (Environmental Assessment)

4.2   Evaluating Business Opportunities and Identifying viable ideas

4.3   Marketing Research for Entrepreneurs

5.     DEVELOPING AN EFFECTIVE BUSINESS PLAN

5.1   Definition of a Business Plan

5.2   Prerequisites for Developing an Effective Business Plan

5.3   Components of a Sound Business Plan

5.4   Presentation of the Business Plan

5.5   Limitation to Developing the Effective Business Plan

6.     MANAGING GROWTH AND DEVELOPMENT OF ENTREPRENEURIAL VENTURE

6.1   Strategic Planning for Entrepreneurial Ventures, Importance and Nature

6.2   Managing Entrepreneurial Growth

7.     MANAGEMENT SUCCESS AND CONTINUITY

7.1   Forms of Business Organizations (Ownership)

7.2   Family Business Perspective, Nature of Family Business Succession

8.     SMALL BUSINESS

8.1   Definition of Small Business (a case of Tanzania)

8.2   Features/Characteristics of MSMEs

8.3   Role and Significance of MSMEs sector

8.4   Problems faced by MSMEs

8.5   Possible Solutions to the Problems of MSMEs

8.6   International Opportunities for Entrepreneurs

8.7   Reasons for Internationalization of Small Ventures

8.8   Sources of Global opportunities (International Organizations)

8.9   Methods of going International

8.10 E-Commerce for Small Businesses

9.     ETHICAL AND SOCIAL RESPONSIBILITY CHALLENGES FOR ENTREPRENEURS

9.1   Importance of Ethics for Entrepreneurs

9.2   Ethical challenges facing Entrepreneurs

9.3   Nature of Social Responsibility

9.4   Merits and Demerits of Social Responsibility

10.  BUSINESS NETWORKS AND ENTREPRENEURIAL  DEVELOPMENT

10.1  Meaning of Business Networking

10.2  Types of Networks

10.3  Role of networks in the entrepreneurial development

11. METHOLOGY

·     Highly participatory;

·     Discussions and presentations;

·     Group and field works;

·     Use of motivational videos;

·     Sharing of experiences;

·     Reading a lot;

·     Doing Assignments.

      12. ASSESSMENT

Item                                                                    %

Test                                                                     10

Quiz                                                                    10

Take Home Assignment                                           10

Class Participation & Presentations                           10

Total course                                                          40

Final examination                                                   60

13. ASSIGNMENT

·          Font to be used is Times New Roman size 12

·          The assignment for the course is due on Tuesday 26^th April 2011; late submission shall be penalized at 10% per day. Assignment overdue for over 3 days or more shall not be accepted and student will earn a 0% mark.

·          Number of pages for the assignment is 6 to 10, 1.5 spaced A4 pages.

14. READINGS

Required Reading

Kuratko, D. F, and Hodgetts R. M. (2007), Entrepreneurship in the New Millenium, New Delhi: Southern-Western.

Lawrence, A., Weber, J.L., (2005). Business and Society, 11^th edition: McGraw Hill.

Other Readings

Drucker, P. (1985), Innovative entrepreneurship, New York: Harper and Row.

Jotta, s. (2011), Unpublished Manual on Entrepreneurship and Small Business Management, Mwanza: SAUT

Olomi, D. R. (2009), African Entrepreneurship and Small Business Development: Context and Process, Dar es

               Salaam: Otme Company Limited.

Westhead, P. (2006), Entrepreneurship, Financial Times/Prentice Hall

Zimmer, T.W., Scarborough, N.M. and Wilson, D. (2008), Essentials of Entrepreneurship and Small Business

               Management, 5^th Edition, Prentice Hall: Pearson.